In: How To Be an Event Planner
September 11, 2011
I was thrilled to be asked back by the educational tourism company “World Business Inc.” to conduct another two-day August workshop in Los Angeles on, “How to Plan Successful Events” to business owners and student from Japan.
Most of the students were entrepreneurs who will use the course to plan events that would increase sales for an existing business or launch a new product or show appreciation to the loyal clients they have. Japan looks to the US as leaders in the event planning industry. The group enjoyed having a Los Angeles Event Planner sharing experience, “war stories” and pearls of knowledge with them.
Some of the topics in the workshop “How to Plan Successful Events”:
• Creating the “Wow Factor”
• Branding Your Business/Product Throughout the Event
• Working with Vendors
• Event Operations
• Catering Options
• Developing Strategic Partners
• Swag Bags (more branding)
I had a blast with them and made a lot of new friends. My coordinator Rachel was instrumental in the workshop and added a fun element to the seminar.
The group had hand-on projects, demonstrations and real client scenarios.
At the end of the two-day workshop, the students used what they learned over the course of the seminar, to create and enjoy a wrap party!
Business Owners from Japan Came to Los Angeles in May to Learn about Event Planning
When the seminar host who booked me for the workshop told me that Japan looks to Los Angeles for their queue on how to host large, fun, over-the-top events, and that I could be an influence, I was in! I was told that Japan is a serious society and although there are events for the young and young adults there are not a lot of really interesting decor, entertainment or panache at their business gatherings.
I am one of the professional party planners brought in to help educate Japanese business owners on how to increase business through hosting strategic special events. As a Los Angeles event planner, I know that LA knows how to throw a party!
The seminar was an all day affair in Marina del Rey with an hour lunch break so I included a plethora of exciting and visuals in the form of colorful event photos.
A large part of my program focused on how to create the “WOW” factor in every event one hosts. To demonstrate this point I invited a surprise VIP guest, “Tom Cruise” (look alike actor Jerome LeBlanc), to walk in and give the visitors a warm welcome to L.A. They were thrilled and it provided a perfect photo op!
Even with the interpreter, the group of attendees were attentive, enthusiastic with lots of questions and I look forward to my next workshop in August!